Over the years social media has been questioned as a form of sharing information. While it allows us to connect with others on a personable level, it sometimes can be used irresponsibly. When professionals use social media in a way that is unprofessional, such as posting personal feelings or views on the companies social medias, it can cause conflict, and sometimes can infringe on the companies security.
In chapter 17, we briefly touch on this when the Army beings using social media. Admiral Michael G. Mullen, Chairman of the Joint Chiefs of Staff maintains a Facebook profile and Twitter account. When the benefits of social networks are questioned Mullen wrote “Obviously we need to find the right balance between security and transparency. We are working on that. But am I still going to tweet? You bet.”
I think this is a great example of how even though you may be in a position where it could cause conflict, you are taking responsibility through these medias and using them in a professional way. Many companies should view social media like this. Knowing your boundaries and what you should and shouldn’t be posting (regardless of your personal feelings) should always take priority when it comes to social media. Keeping an image clear of judgement and negative views of the public by following the “Intel social media guidelines” can make a big difference when comparing your company with other companies who do not take it as professionally as you do.
Listen before you Speak
One great way to see how you compare to other companies is to “first be a consumer before a marketer…” so making sure to listen to what your consumers have to say rather than telling them what they want can make a huge difference. Like chapter 18 says, “listeners make the best conversationalists,” and this is shown through the ways that consumers communicate, and where we should be focusing.
Regardless of where we stand within the company, we should always consider the consumer first. Where they go, we should go. What they say should greatly affect the way we communicate with them, the products we produce, and every other aspect of our workforce. Once we begin listening and allowing consumers to tell us what they want, that is when we become great companies.