Author Archives: Rachel

Week14R

Chapter 26 While reading through the last chapter of Engaged, we are able to link the reading to our current project of creating a social media plan for a company. I found this to be very helpful when thinking of … Continue reading

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Week13R

First off, let me say how awesome Thanksgiving break was! No classes and lots of food! In all the excitement I forgot to post last weeks blog post…..oops. So on we go, to the next blog post! Chapter 25: Twitter, Twitter, … Continue reading

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Week11R

Chapter 23 seemed to be an overall view of how to put together a group to become more engaged in social media. This was a bit vague to me until I got to the example of the new media board of advisors, … Continue reading

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Week10R

The Numbers Don’t Lie Chapters 21 and 22 are probably the most influential chapters for me so far in this book. As I was reading through the chapters, I couldn’t agree more with what was being stated about Facebook and … Continue reading

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Week9R

KNOW you are connecting with your readers As we begin to emerge as Social Media experts within companies, it is important to not only know how to reach users but how to gather information to prove that what you are … Continue reading

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Week8R

Questionable Social Media Over the years social media has been questioned as a form of sharing information. While it allows us to connect with others on a personable level, it sometimes can be used irresponsibly. When professionals use social media … Continue reading

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Week7R

Inbound Marketing Video: PR for Inbound Marketing This week we watched a video about how media has changed, and how we can use it to our advantage as companies. Most of the information that was included in this video is … Continue reading

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